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Case study 17: What does it take to go mobile?

By 2013, more people will use their mobile than PC to go online and it’s been projected that they will be one mobile device for every person on earth by 2015.

Number of web searches performed on mobile devices has more than quadrupled since 2010, and customer expectation and demand to be able to use a mobile device of their choice to obtain information or perform a transaction anywhere and at any time would be the trendy-thing.