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Case Study 7: LEGO (Embracing Change by Combining BI with a Flexible Information System)

The LEGO Group is one of the largest toy manufacturer of the world and their main products are bricks and figures that children have played with for generations. Lego was founded in 1932 by Ole Kirk Christiansen, based in Billund Demark.

LEGO had experienced sustained growth in the early years since it’s established and in 2003, they faced tough competitions from imitators and manufacturers of electronic toys.